Case Study: Sealed Air Corporation Displaying Surcharges During The Digital Shopping Experience
Sealed Air Corporation is one of the largest packaging and manufacturing companies in the world. In the past all ordering experiences were handled by a sales rep, but in the recent years the company has been working hard to make purchases into a digital experience. I had the pleasure to work the mySEE digital team as a designer and I am excited to share a challenging surcharge project that I was a part of as designer. Due to privacy and the nature of the work performed during my time at Sealed Air Corporation I am unfortunately unable to show the wireframes and prototypes from this assignment, but I put together a case study to show the type of project and solution to the challenging issues of surgcharges in the mySEE digital platform for Sealed Air customers below.
Project Overview
The Problem
Surprise charges can be unpleasant for customers and charges need to be able to be communicated as early as possible in the shopping experience, as well as clearly as possible.
Many complaints began to come in when mySEE users would add their items to the cart only to find that the surcharges were added, but the customer didn't understand which surcharges were being shown. Presenting a major challenge because there can be up to 10 different types of surcharges
The Goal
To display the surcharges in PDP and PLP earlier in the shopping process and in the order summary using the appropriate display and drop down functions.
My Role & Responsibilities
UX Designer using Figma. Empathizing with users, defining problems, ideating solutions, creating low & high-fidelity prototypes, presenting to stakeholders and business team and iterating on designs.
